Achievements

A Few Key Successes!

Led teams from two to 12, with influence over 200+ marketers
Built and supervised teams through two corporate mergers
Elevated the role of marketing resulting in a 10% increase in employee promotions
Led 7-person creative team that resulted in over 30 “Telly” Awards & creative value of over $2 million
Supervised over ten marketing competency training workshops, upskilling 200+ marketers across the globe
Launched a first-of-its-kind business operating system for marketers yielding 50+ tools, templates, & resources
Improved over 25 marketing & communications processes
Acted as mentor in two formal mentorship programs

Recognized for generating $6M (from over 11K leads) in sales as a direct result of an optimized & re-designed website
Ideated & launched first-ever cable ad sales app, garnering 152 new downloads per month
Conceptualized integrated email, website, & webinar program, “Take Five for Your Future,” which averaged over 3K+ unique website visitors, 600+ video plays, and over 1,200 webcast registrations (600+ attendees)
Oversaw digital & content strategy that rendered a 24% increase in social media interactions and a 19% increase in blog engagements
Generated over $12 million from promotions & sales packages in one year

Utilized data & analytics to focus ABM efforts on targeted accounts and industries, driving an increase of over 8% in new business revenue
Partnered with PGA & Nascar to drive $3M in revenue
Partnered with over 45 cable networks in developing revenue-generating sales packages, and driving network viewership
Championed changes to the CSR strategy via a partnership with The Ad Council – generating $45M in ad value for nonprofit partners
Fostered the development of new company brand, unifying 25 disparate brands after company merger
Formulated brand architecture, naming, and governance framework for 30+ products, service offerings, and sales approaches for better brand management and product-led growth