A Few Words
My Story
Where It Originated
As the youngest of six, I was destined for the realm of marketing. My early education revolved around the art of seizing attention, mastering audience engagement, honing negotiation skills, and simply navigating the complex social tapestry. In my perpetual quest for the spotlight, one could argue that I cultivated an innate capacity to dream big, devise inventive approaches, and unleash creativity when advocating for new concepts—whether it was making a compelling case for a communal ice cream outing or justifying the necessity of a fresh wardrobe (you get the drift!). Essentially, my journey into the realms of marketing and communications commenced right from the cradle.
Originating from the quaint town of Erie, Pennsylvania, ensconced in love and kinship, I nurtured an unwavering commitment to authenticity and an aspiration to always deliver my best. These deeply rooted values, instilled amidst familial bonds, form the foundation for my approach to any role I undertake. Consequently, I seek opportunities to infuse purpose into the fabric of marketing and messaging, a testament to the intrinsic principles that guide my professional path.
My Authentic Leadership
I am a seasoned B2B marketing executive, boasting a rich background of over 25+ years of experience. My forte lies in breathing life into organizational missions through the orchestration of strategic planning, meticulous execution, and tangible results—all while embracing authenticity and collaboration. The trajectory of my career, marked by numerous promotions, accolades, and recognitions, demonstrates a distinctive approach cultivated in an environment of respect, passion, and a hint of levity.
Renowned for my prowess in team building, influential alliances, and the entire spectrum of marketing and communications, I stand as a versatile leader in the realm of marketing. Balancing the creative nuances of brand storytelling with the pragmatism of performance marketing is my forte, a testament to the breadth of my experience and empowering leadership style. Thriving amidst the ebb and flow of priorities, I am a strategic visionary with a penchant for translating complex challenges into simple, actionable solutions.
While my expertise is steeped in B2B marketing, I’ve navigated the waters of B2C, steering the marketing ship for two East Coast shopping centers. From Fortune 100 behemoths to agile startups, I’ve traversed the entire spectrum of corporate landscapes, gleaning a profound understanding of the challenges and opportunities inherent in organizations of all sizes. My skill lies in demystifying complexity, constructing brand equity, and orchestrating sales enablement triumphs.
Regarded as a role model in my field, my transferable skills are coveted across industries. My enterprise-level leadership seamlessly harmonizes with the entrepreneurial spirit within, allowing me to indulge in my passions—brand management, product marketing, customer acquisition & retention, and the art of employee engagement. The sum of these experiences paints a portrait of an authentic leader, one who thrives on challenges, revels in team dynamics, and is driven by the desire to infuse purpose and tangible results into every facet of marketing strategy.
My Interests
Health * Fitness * Travel * Pets * Anything Sweet
