Resume

Kellie W. Grutko

Charlotte, NC  28031 | (704) 883-2527 | [email protected] |
LinkedIn | KellieGrutko.com

Vice President, Marketing

Marketing Communications | Brand Management | Digital Marketing

Purpose-Driven Executive with a Passion for Corporate Wellness

CAREER SNAPSHOT – I specialize in crafting results-driven marketing strategies, building high-performing teams, and generating demand for products and services. I connect with audiences and have branded/rebranded three different organizations. I am skilled at leveraging an analytical mindset to invigorate marketing plans and operations, helping to drive $2.2 billion in annual revenue and increase productivity by 15%. I am a continuous learner, diving into new realms of AI and data analytics and have been recognized by LinkedIn as a “Top Brand Management Voice.”

SIGNATURE STRENGTHS & COMPETENCIES

EXECUTIVE EXPERIENCE

TargetCare – KG Consulting Contract – Charlotte, NC | 5/2024 – Present

Chief Marketing Officer/Consultant

Engaged to develop a robust marketing strategy for an organization providing preventive healthcare and wellness services at company worksites, ultimately improving employee health and well-being and lowering healthcare costs through thoughtfully customized programs.

• Building and enhancing brand awareness via data-driven insights
• Developing strategies to create, capture and convert customers utilizing inbound digital marketing tactics
• Enhancing customer engagement and loyalty through comprehensive outbound marketing strategies

Trane Technologies – Davidson, NC | 2/2021 – 7/2023

Global Marketing Excellence Leader

Recruited to pioneer a fresh marketing competency training program, helping to drive over $14B in annual revenue. Defined marketing vision for standard marketing operating procedures, enhancing collaboration across three business units over four continents. Launched innovative marketing frameworks adopted globally.

• Marketing Training: Spearheaded 10 global training workshops, upskilling 200+ marketers in one year and instituted an innovative marketing framework adopted by all marketing employees worldwide.
• Sales Enablement: Launched a first-of-its-kind business operating system for marketers yielding 50+ tools, templates, and resources resulting in better consistency and improved sales enablement by 10%.
• Process Improvement: Advanced the identity, operating model, workflow, and processes for new cross-functional department, yielding over 25 new and efficient workflow procedures and processes.
• Vendor Management Championed the selection, negotiation, and implementation of an advanced SaaS project management platform, boosting productivity & efficiency by 15%.
• Corporate Wellness: Functioned as department “Wellness Champion” cultivating a healthy employee environment resulting in an increase in wellness program participation by 7%.

KG Consulting– Charlotte, NC | 7/2016 – 12-2023

CMO/Owner

Founded and managed a consultancy firm in an effort to gain experience in the health & wellness, startup, and nonprofit space. Specialized in purpose-driven marketing efforts, advising smaller organizations on effective marketing strategies.

• Socially Responsible Marketing: Actively advised clients on improving marketing and communications strategies with a focus on socially responsible marketing with organizations that have a well-defined purpose.
• Health-Related Marketing Support: Developed a niche for health-related pro bono activities for such organizations as The American Cancer Society, American Heart Association, Healthy Charlotte Coalition, and Make A Wish Foundation, contributing to fundraising goals exceeding $500,000
• Entrepreneurship: Founded new pet sitting organization and implemented all marketing functions including brand identity and management, website creation, digital marketing efforts, email marketing, and client communications, garnering 100+ new clients in 18 months.
• Client Categories: Clients included influencer marketing agencies, media companies, retail design firms, animal welfare companies, and health-related non-profit organizations.

Comcast Spotlight – New York, New York | 1/2012 – 7/2016

SVP, Marketing

Promoted to SVP to facilitate performance improvements and customer marketing programs in support of 3K+ employees. Drove impactful marketing programs, driving $2.2B in annual local ad revenue. Led transformative initiatives in purpose-driven marketing and corporate social responsibility.

• B2B Marketing Strategy: Advanced marketing strategy for brand development, communications, digital marketing, promotions, advertising, and demand generation garnering consistent YOY growth for all four years.
• Sales Enablement: Counseled C-Suite via market intelligence, resulting in over $12M in revenue growth from product marketing and sales commercialization, as well as $3M in sports marketing revenues.
• Team Building: Commended for excellent recruitment and training of 12-person team including a 7-person, Telly® award-winning creative team that achieved $2M in annual creative value.
• Trends Analysis: Launched organization into the digital age by identifying innovative marketing trends, thus elevating the company as industry leaders, allowing for the hiring of over 12 new digital marketing specialists.
• Recognition: Bestowed the “Wonder Woman” award by Women in Cable & Telecommunications and Multichannel News, acknowledging the achievements and commitment of the most remarkable women in the media & entertainment industry.

Comcast Spotlight – New York, New York | 1/2008 – 12/2011

VP, Marketing

Earned a handpicked promotion for strategically leading demand generation, field marketing, and creative services in response to significant customer growth from 8M to 22M after company merger.

• Innovation: Innovated and launched the inaugural cable ad sales mobile app, amassing 152 monthly downloads.
• Integrated Marketing: Pioneered “Take Five for Your Future,” an integrated marketing program resulting in 3K+ website visitors, 600+ video plays, and 1,200 webcast registrations, per quarter.
• Brand Development: Unified 25 disparate brands, fueling steady double-digit growth, and oversaw the development of a field marketing structure for regional success.
• Strategic Partnerships: Championed changes in social responsibility strategy, partnering with The Ad Council for $45M in ad value, and fostered a $50M relationship with the Partnership for A Drug-Free America.

• Public Relations: Averaged $160K+ in public relations value from media coverage per year.

EDUCATION

BACHELOR OF ARTS DEGREE – ADVERTISING | The Pennsylvania State University, University Park, PA

CONTINUED EDUCATION | Nonprofit Essentials, Wake Forest University | Women’s Executive Leadership Program, Wharton School of Business (Comcast) | Betsy Magness Fellowship Program, Center for Creative Leadership

CERTIFICATIONS or LICENSES | CMO Fellowship, CMO Alliance | Healthcare Management, Great Learning | AI Marketing To Grow Your Business, Udemy

VOLUNTEER WORK: Member, In Women’s Health | Board of Ambassadors, American Cancer Society “Taste of Hope” Gala | Volunteer Healthy Charlotte Coalition | Volunteer, SHARE Charlotte | Director of Communications, American Marketing Association, Charlotte Chapter