EYE CON CAMPAIGN: The campaign objective was to run an integrated marketing campaign including print & video advertising, along with guerilla marketing elements to build awareness of local buying capabilities within the media planning, buying, and advertising decision maker audiences.
Results: Advertising delivered over 60 MM impressions, 157K clicks overall resulting in a CTR of .26%. Campaign drove brand awareness increases of 10%.
TAKE FIVE FOR YOUR FUTURE CAMPAIGN: The campaign objective was to educate media planners about the new technology products available to them – how to use them, where they were available, and how they could reap results for their clients. This campaign included banner advertising, email marketing, website landing pages, and one webinar per quarter.
Results: Over 1,200 webcast registrations with 600+ attendees and over 3,000 visits to dedicated landing page. 28% of webinar attendees turned into sales qualified leads.
LOCAL ADVERTISER MULTI-SCREEN PERFORMANCE AWARDS: The campaign objective was to encourage TV advertisers to add digital advertising to their media mix. This campaign consisted of banner advertising only.
Results: Over 200 advertisers entered the awards program in the first year, generating an increase in multi-screen revenues by 15%.
10TH ANNIVERSARY CAMPAIGN: The campaign objective was to create a one month media blitz to recognize the company’s 10th anniversary among our target audience. The campaign consisted of print advertising and advertorial, along with digital media components, and a client event.
Results: Over 13,000 impressions were delivered in one month, resulting in a 5% bump in brand awareness.
SPORTS CAMPAIGN: The campaign objective was to promote all of the sports offerings available for ad placements on cable networks. The campaign included print & digital advertising along with a direct mail campaign inclusive of video DVDs.
Results: Over 2,000 direct mail with DVD pieces sent to customers with an engagement rate of 57%, accompanied by three-month advertising campaign.
